+27 82 880 6864 / +27 79 518 2745 lucille@endd.co.za

Privacy Policy

ENDD Lighting & Structural (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website www.endd.co.za (“Site”) or interact with our services.

By using our website, you consent to the collection, processing, and storage of your personal data in accordance with South Africa’s Protection of Personal Information Act (POPIA) and the European General Data Protection Regulation (GDPR), where applicable.

1. Information We Collect

We collect and process the following types of personal data:

✅ Personal Information: Name, email address, phone number, company details, and any information you provide when submitting inquiries, requesting a quote, or contacting us.
✅ Technical Data: IP address, browser type, operating system, and device information collected through cookies and analytics tools.
✅ Usage Data: Pages visited, time spent on our Site, and interactions with our content.
✅ Marketing Preferences: Information on opt-ins or preferences for receiving marketing communications.

We process personal data under the following lawful bases:

✔ Consent: When you provide information for inquiries, marketing subscriptions, or contact forms.
✔ Contractual Necessity: When processing data to fulfill service requests, provide quotations, or manage accounts.
✔ Legal Obligation: When complying with legal, regulatory, or security requirements.
✔ Legitimate Interests: When improving our website, security, and customer experience.

If you are based in the EU, UK, or South Africa, you have data subject rights under GDPR & POPIA, including the right to withdraw consent at any time.

3. How We Use Your Information

We use your personal data to:

✔ Provide Services – Process inquiries, respond to requests, and fulfill customer needs.
✔ Improve Our Website – Analyze trends, enhance user experience, and optimize content.
✔ Marketing & Communication – Send updates, promotions, and newsletters (you may opt out at any time).
✔ Legal & Security Compliance – Prevent fraud, ensure security, and comply with applicable laws.

 

4. Data Security Measures

We implement industry-standard security measures to protect your personal data from unauthorized access, breaches, and loss. These include:

🔒 Secure servers and encrypted communications (SSL encryption)
🔒 Strict access control measures for personal data
🔒 Regular security audits and compliance checks
🔒 POP & GDPR-compliant data handling processes

5. Data Sharing & Third-Party Disclosure

We do not sell, rent, or trade your personal data. However, we may share your information with:

✅ Service Providers: Trusted partners who assist in website management, analytics, and marketing.
✅ Legal Authorities: When required by law or to protect our rights and security.
✅ Third-Party Integrations: Google Analytics, advertising platforms, or service providers that process data securely.

All third-party partners comply with GDPR and POPIA regulations where applicable.

6. Cookies & Tracking Technologies

We use cookies and analytics tools to enhance your browsing experience and track website usage.

✔ Essential Cookies: Necessary for website functionality.
✔ Analytics Cookies: Used to improve user experience (Google Analytics, etc.).
✔ Marketing Cookies: Used for advertising and retargeting campaigns.

You can manage or disable cookies in your browser settings.

7. Your Rights Under GDPR & POPIA

As a data subject, you have the following rights:

✅ Right to Access – Request a copy of your personal data.
✅ Right to Rectification – Correct inaccurate or outdated data.
✅ Right to Erasure (“Right to be Forgotten”) – Request deletion of your data under certain conditions.
✅ Right to Restrict Processing – Limit the way we use your data.
✅ Right to Data Portability – Request data transfer to another service provider.
✅ Right to Object – Opt-out of marketing or direct communications.
✅ Right to Withdraw Consent – At any time where processing is based on consent.

To exercise your rights, email us at 📧 lucille@endd.co.za.

8. Data Retention Policy

We retain personal data only for as long as necessary to fulfill its intended purpose, comply with legal obligations, or resolve disputes.

✅ Marketing & Inquiry Data: Retained for up to 2 years unless consent is withdrawn.
✅ Transaction & Service Data: Retained for legal and tax purposes as required by law.

After the retention period, data is securely deleted or anonymized.

Our website may contain links to external websites. We are not responsible for their privacy policies or data practices. We recommend reviewing their policies before submitting personal data.

10. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in laws, regulations, or company practices. All updates will be posted on this page, and we encourage users to review this policy periodically.

11. Contact Information

If you have any questions regarding this Privacy Policy, your rights, or our data handling practices, contact us:

📞 082 880 6864
📧 lucille@endd.co.za
🌐 www.endd.co.za

🚀 Your privacy is our priority! Thank you for trusting ENDD Lighting & Structural.